April 19, 2013 – Burbank, CA - Bexel has recently partnered with Red Bull Media House to provide direct equipment and logistics for the Red Bull-owned inventory, which is housed at Bexel’s Burbank facility and dispatched to locations as needed. Bexel also supplies on-site engineering, system preparation, kit design and logistical services, as well as furnishing supplementary rental equipment for use worldwide.
Red Bull’s reputation for creating exhilarating and cutting-edge content with its technology and expertise fits perfectly with Bexel’s mission to enhance the quality of the media production experience for every customer.That begins by offering “the comfort factor,” says Bexel’s Regional Sales Director/West Greg Bragg, who proactively developed a relationship with Red Bull Media House over the last year.
“Red Bull does ENG and multi-camera production. They may need to hop on a plane at 5 a.m. to cover a base jump at some exotic location, or the waves are suddenly huge in Hawaii and they’ve got to get there. So they have to be confident that wherever they go around the world their equipment will work right off the plane.”
But that’s not all. “In Bexel, Red Bull saw a company with not only the ability to package and ship their inventory around the world, but also the ability to provide custom case design and properly kit out their equipment when operators are dispatched,” he adds. On the return leg, Bexel checks in the inventory and maintains its readiness for the next call.Bexel supported the record-breaking leap from the stratosphere by Austrian skydiver Felix Baumgartner, which took place prior to the inventory’s arrival at Bexel.
“We filled all their postproduction requirements,” Bragg recalls. “We also provided a lot of terminal and distribution gear for their control room, and the mobile unit covering the live feed of the final jump, as well as HD POV products, Litepanels 1x1 fixtures, miscellaneous lenses and audio equipment.”
Bexel is “well equipped to assist Red Bull with the extreme nature of their events wherever they may be – in space, under the sea, in the mountains, across the desert, we can be there,” says Bragg.[sc name="news-footer"]