The 24-second shot clock augmented reality (AR) graphic is inserted directly on the court of professional basketball broadcasts
Bexel has partnered with Vizrt on their innovative, software-defined visual storytelling solution, Viz Arena. One of the notable additions to professional basketball broadcasts includes the debut of a 24-second shot clock augmented reality (AR) graphic directly on the court.
By virtually inserting the shot clock on the court, it allows for a better viewing experience by visualizing the dynamics of the game for fans at home. With the addition of this virtual cue, it reduces the need for viewers to frequently glance at the score bug in the lower corner of the screen, especially as the shot clock gets closer to zero.
Viz Arena gives broadcasters the ability to add any virtual 3D graphics or AR graphics, including virtual advertising, to any live sporting event production. Based on state-of-the-art image processing technology, Viz Arena can track cameras in real-time based on a video feed. This makes it possible to apply graphics on the court from the studio without the need of mechanical tracking heads. An automatic image-cut detection helps to activate and disable the graphics on the calibrated cameras.
As part of Bexel’s broadcast graphics initiative, the company is providing the Viz Arena hardware with set-up and configuration support, along with dedicated 24/7 technical support available for operators.
“This is an especially exciting project for us as we work with Vizrt to deploy the unique, never-before-seen virtual shot clock to enhance the viewing experience and fan engagement,” commented Lee Estroff, vice president sales, Bexel.
“The addition of the virtual shot clock is in line with Vizrt Sports’ strategy to provide content producers with ‘more stories, better told’ through innovative and monetizable visual data-driven platforms. We look forward to continue working with Bexel to evolve the technology, and make it a recognized feature on live sports broadcasts,” concludes Kevin Bovet, VP Head of Sports, Vizrt.
For over 35 years, Bexel, an NEP Broadcast Services Company, has been a leading global provider of outsourced innovative broadcast solutions for producers of sports, entertainment, and live events. Our services include production equipment rentals and engineered solutions for 4K and specialty cameras and lenses, RF audio and intercom, production workflow, custom flypacks, frequency coordination, and fiber optic solutions. We pride ourselves on exhibiting operational excellence from concept to completion. From our custom shipping cases designed for each rental package to save our client valuable time and money, to our commitment to quality when designing, building and installing full-service broadcast infrastructures, Bexel’s reliability is unmatched for providing value-engineered solutions and services.
Bexel has locations in Los Angeles, Dallas, and Long Island City. Learn more at bexel.com.
For over 30 years, NEP has been a worldwide outsourced technical production partner supporting premier content producers of live sports, entertainment, music and corporate events. Our services include remote production, specialty capture, RF and wireless video/audio, studio production, audio visual solutions, host broadcast support, post production, connectivity and transmission, premium playout and innovative software-based media management solutions. NEP’s 4,000+ employees are driven by a passion for superior service and a focus on technical innovation. Together, we have supported productions in 88 countries on all seven continents. NEP is headquartered in the United States and has operations in 24 countries. Learn more at nepgroup.com.
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