Bexel contributes expertise, support, and solutions to some of television’s most entertaining reality programming, including a longstanding relationship with The Apprentice franchise. The popular series, featuring Donald Trump, will begin airing its 14th season on January 4th, and Bexel has been in “the boardroom” from the very beginning. This season’s cast of Celebrity Apprentice includes Terrell Owens, Kevin Jonas, Geraldo Rivera, and Leeza Gibbons. Each season the company sends a team of engineers to execute and oversee the entire installation in The Apprentice’s Trump Tower studios. For the upcoming season, the production is utilizing 24 cameras from Bexel, including 18 Sony PDW-F800 cameras and 60 channels of wireless audio from Sennheiser and Lectrosonics.

“From the very start, versatility was key for this production,” notes Gregory Bragg, vice president of Global Sales for Bexel. “Their field crews are able to use the 18 ENG cameras to shoot the contestants in ‘reality situations’ and set up mini-fly packs with six to ten cameras to cover a ‘task delivery’ in the field. Then all of those cameras are able to come in when they shoot the boardroom material. They get tied into Bexel’s control room facilities and become part of the studio flypack as well. The Apprentice franchise is the reason we originally developed our custom harness system. The only cost effective solution for them was to allow the flexibility of an ENG camera into a flypack situation, and our harness has continued to serve us well on many other shows.”

Bexel has served as a resource to production companies from the initial days of reality television. “The depth of our reach into the reality market is really unmatched,” concludes Bragg. “Since the dawn of the early MTV shows in the mid-1990’s, including Road Rules and many others, Bexel has been at the forefront of support for reality television. As the genre has evolved, so have the services and solutions that we offer. Our work with The Apprentice has grown and adapted over the years to support their needs, and we’re very proud of our long association with the franchise.”[sc name="news-footer"]